Back to case studies
Retail operations

Shopify Analytics for an Adelaide Retailer

A representative retailer replaces manual Shopify exports with clearer margin, inventory, and campaign reporting for the owner and store managers.

Representative example based on common small-business retail reporting needs. It is not a public client testimonial or audited performance claim.

Retail operators reviewing analytics in a small business stockroom
Client typeRepresentative multi-store retailer
Typical timeline4 weeks
Outcome focusTarget outcome: reporting in minutes, not days

The Challenge

A multi-store retailer lacked centralised reporting for margin analysis and campaign ROI. The team relied on manual Shopify exports, which delayed decisions and made it hard to compare store performance.

What Changed

  • Manual Shopify exports are replaced with a repeatable reporting workflow that can support same-day review.
  • Campaign and margin decisions can be reviewed from one operating view instead of scattered spreadsheets.
  • Store managers gained a single daily view of sales, margin, and underperforming promotions.

What We Delivered

  • Automated ingestion of orders, customers and product catalogues from Shopify using secure API connectors.
  • Daily ELT pipelines that normalise sales data into Bronze/Silver/Gold tables and dbt models for business metrics.
  • Role-based dashboards showing daily P&L, cohort LTV and campaign ROI with alerting for margin erosion.

Representative Impact

Representative target: reduce multi-day spreadsheet reporting into a same-day dashboard workflow for sales, margin, inventory, and campaign review.