Retail operations

Shopify Analytics for an Adelaide Retailer

A retailer replaced manual Shopify exports with live margin and campaign reporting for the owner and store managers.

Client typeMulti-store Adelaide retailer

Typical timeline4 weeks

Key resultReporting moved from days to minutes

The Challenge

A multi-store retailer lacked centralised reporting for margin analysis and campaign ROI. The team relied on manual Shopify exports, which delayed decisions and made it hard to compare store performance.

What Changed

Reporting time dropped from days to minutes.
Promotional ROI improved by 18% after the team could see campaign performance clearly.
Store managers gained a single daily view of sales, margin, and underperforming promotions.

What We Delivered

Automated ingestion of orders, customers and product catalogues from Shopify using secure API connectors.
Daily ELT pipelines that normalise sales data into Bronze/Silver/Gold tables and dbt models for business metrics.
Role-based dashboards showing daily P&L, cohort LTV and campaign ROI with alerting for margin erosion.

Impact

The retailer reduced reporting time from days to minutes and improved promotional ROI by 18% after using the new dashboards.